How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 10:54
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
Processes
People
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
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Place
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
What is your age now, and what age do you prefer to stay at forever?
Perception
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
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